Retail | Packaging | Marketing | Graphic Design

I am Communication Lab

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PETER BERNDTSSON – ART DIRECTOR

Peter Berndtsson is an Art Director with long experience working with well known brands!

Peter Berndtson who started Communication Lab in 2012 is a Swedish Art Director with 25 years of experience in both international- as national marketing and design. Peter have many years of experience in concept development, in-store- and retail concepts, merchandising, packaging design, promotions and furniture design. He has his base in Helsingborg but sees the whole world as his workplace.

Peter has over the years worked with international- and national brands such as Montana, Iittala, Westerbergs Bathroom, Expert, City Gross, Apoteket, Systembolaget, Zonnic, Triss, Brio, Craft, SF Bio, IKEA, Form 12, DUX, DUXIANA, EKO:-, Rusta, Purmo, Vellinge Kommun and Ericsson.

With all those years behind him, Peter has amassed a large network of designers, architects, photographers, stylists, web agencies and project leaders.

No job is too big or too small as long as we agree to create a profitable difference.

Call me, send me a mail or come by for a cup of coffee.

clients
Ericsson
Emrahus
Riviera Strand
RUSTA
Goda Livet på Landet
Englesson
Lovice
Flexhuset
Eko
Kitsune
Sfriso Winery
Jakobsson Pusterla
Form 12
DUX
DUXIANA
Purmo
Ekebacken
Rapsona
BTH
Backahill
what-i-do

WHAT COMMUNICATION LAB CAN DO FOR YOU

RETAIL

Why should it be so difficult to think from a customer’s perspective? Shops and product brands need to start thinking about. Communication Lab help retail brands with customer insight, customer behaviour and keep the brand up to date in the retail universe. To achieve success in a retail concept we can find out what the customer need, want and what they think they want. Communication Lab can be your daily support within retail strategy. Contact me so we can see if together we can achieve better sales.

PACKAGING

The packaging of a product is probably the only communication that reaches the customer in a decision stage. If you have not done the job, the customer will choose the product that they know best. And in the bitter end is well known brand that is the winner. However, your product can convey what the customer likes and wants, it will ultimately be about packaging design. A packaging that is designed from a customer perspective.

 

MARKETING

Yes, everyone, I mean everyone, talks about the need for marketing. Yes, it is necessary, but in the right way. But what is the right way? Today there are so many ways for marketing through a wide range of media channels. Which media channel is right for your brand? How how do you become efficient in your marketing, in both the short and long term? Come by for a cup of coffee so we’re talking more about it.

GRAPHIC DESIGN

Do you have the right graphical tools to be successful with your brand? In today’s media noise and all media choices a brand can do, have the graphic identity to be well tailored. It is not stranger than that. With over 20 years experience working with this kind of issues,  you are in safe hands.

cv

CV

2012 –
Art Director (founder)
Communication Lab

2005 –  2012
Art Director, Retail concept developer
Kollo (Forsman & Bodenfors), Helsingborg

1996 – 2005
Final Art, Art Director
Kunde & Co, Copenhagen (Stockholm and London)

1992 – 1996
Art Director
BRB, Uddevalla

1990 – 1992
Art Director
Marknadsidentitet AB, Uddevalla

work

WORK

Packaging design on request.

Ericsson
The Fermenting Jar
Flexhuset
Sfriso Winery
Bernhill Workshop
STRANDA BAR & MAT
RUSTA
LOGOTYPES
Riviera Strand
Goda Livet På Landet
Jakobsson Pusterla Arkitekter
Form 12 Brands
DUX
DUX
Form 12
DUX
Apoteket
Zonnic – Packaging design
Triss (Svenska spel)
Craft
Mac Baren Tobacco
Lavasoft
contact

CONTACT

Communication Lab

  Visiting address: Hamntorget 3
Postal address: Grönsångaregatan 9
S-254 50 Helsingborg
Sweden

+46 760 29 60 66
peter@communicationlab.se