Retail | Packaging | Marketing | Graphic Design

I am Communication Lab

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PETER BERNDTSSON – ART DIRECTOR

Peter Berndtsson is an Art Director with long experience working with well known brands!

Peter Berndtson who started Communication Lab in 2012 is a Swedish Art Director with 25 years of experience in both international- as national marketing and design. Peter have many years of experience in concept development, in-store- and retail concepts, merchandising, packaging design, promotions and furniture design. He has his base in Helsingborg but sees the whole world as his workplace.

Peter has over the years worked with international- and national brands such as Montana, Iittala, Westerbergs Bathroom, Expert, City Gross, Apoteket, Systembolaget, Zonnic, Triss, Brio, Craft, SF Bio, IKEA, Form 12, DUX, DUXIANA, EKO:-, Rusta, Purmo, Vellinge Kommun and Ericsson.

With all those years behind him, Peter has amassed a large network of designers, architects, photographers, stylists, web agencies and project leaders.

No job is too big or too small as long as we agree to create a profitable difference.

Call me, send me a mail or come by for a cup of coffee.

clients
Ericsson
Emrahus
Riviera Strand
RUSTA
Goda Livet på Landet
Englesson
Lovice
Flexhuset
Eko
Kitsune
Sfriso Winery
Jakobsson Pusterla
Form 12
DUX
DUXIANA
Purmo
Ekebacken
Rapsona
BTH
Backahill
what-i-do

WHAT COMMUNICATION LAB CAN DO FOR YOU

RETAIL

Why should it be so difficult to think from a customer’s perspective? Shops and product brands need to start thinking about. Communication Lab help retail brands with customer insight, customer behaviour and keep the brand up to date in the retail universe. To achieve success in a retail concept we can find out what the customer need, want and what they think they want. Communication Lab can be your daily support within retail strategy. Contact me so we can see if together we can achieve better sales.

PACKAGING

The packaging of a product is probably the only communication that reaches the customer in a decision stage. If you have not done the job, the customer will choose the product that they know best. And in the bitter end is well known brand that is the winner. However, your product can convey what the customer likes and wants, it will ultimately be about packaging design. A packaging that is designed from a customer perspective.

 

MARKETING

Yes, everyone, I mean everyone, talks about the need for marketing. Yes, it is necessary, but in the right way. But what is the right way? Today there are so many ways for marketing through a wide range of media channels. Which media channel is right for your brand? How how do you become efficient in your marketing, in both the short and long term? Come by for a cup of coffee so we’re talking more about it.

GRAPHIC DESIGN

Do you have the right graphical tools to be successful with your brand? In today’s media noise and all media choices a brand can do, have the graphic identity to be well tailored. It is not stranger than that. With over 20 years experience working with this kind of issues,  you are in safe hands.

cv

CV

2012 –
Art Director (founder)
Communication Lab

2005 –  2012
Art Director, Retail concept developer
Kollo (Forsman & Bodenfors), Helsingborg

1996 – 2005
Final Art, Art Director
Kunde & Co, Copenhagen (Stockholm and London)

1992 – 1996
Art Director
BRB, Uddevalla

1990 – 1992
Art Director
Marknadsidentitet AB, Uddevalla

work

WORK

Packaging design on request.

Ericsson

Since october 2015 I have been busy doing UI and UX for Ericsson in Karlskrona. Sorry, but this is top secret so I can’t show you guys anything but I can tell you it is good! Really good! Working together with top designers, system architects, engineers and product managers that are super skilled at what they do! Such a privileged to work with all these people.

If you want to know more about UI and UX? Invite me for coffee.

 

The Fermenting Jar

The Fermenting Jar is a start-up in Marieholm outside Eslöv. Founded by a former engineer at Tetra Pak. The Fermenting Jar is producing, for now, Kombucha. Kombucha is a variety of fermented, lightly effervescent sweetened black or green tea drinks that are commonly intended as functional beverages for their supposed health benefits.

Concept, logotype and labels. Labels that easily can transform to other products that The Fermenting Jar have in their portfolio.

 

Flexhuset

Flexhuset is a new 19 000 square meter big shopping mall in Visby. The mall is located in an old electronic factory that produced components to the mobile industry. Here I have done the web and graphics as logotype, patterns, typeface, colour scheme and initially the indoor navigation. But more to come… This is a job that I got through Scandinavian Retail Center and I also worked closely with the architect firm Jakobsson Pusterla.

3D rendered photo from Jakobsson Pusterla.

Flexhuset

Scandinavian Retail Center

Jakobsson Pusterla

 

Sfriso Winery

New concept and label design for Sfriso Winery. Also set up  a structure for a website. Sfriso Winery is located in Chiarano, Treviso just outside Venezia. Fantastic wines and owners. Pay them a visit or order their wine. Salute! Take a look here: sfrisowinery.com

Bernhill Workshop

Design for a motorcycle workshop in Uddevalla. Logo design visual graphic elements. Website will come soon. Cheers!

 

STRANDA BAR & MAT

Oh well… sometime there is plenty of time. Oceans of time. But sometimes not. For Stranda Mat & Bar at Falsterbo Stranded I had to do all the graphics, web and a small concept within a week. But I think it turned out pretty damn god!

Stranda Bar & Mat

 

RUSTA

This is a collaborate between RUSTA, C&CO. Christensson and Communication Lab. RUSTA wanted a packaging design for theses two wet wipes as colourful, playful and easy (fast). It is a low cost product and going to cost around €1 when it hit the stores. It is also a product that is going to be sold in huge volumes. Hope you like the design!

 

 

LOGOTYPES

Some of recent logotype designs. More to come soon.

Riviera Strand

A project that I’ve been able to work with through Jacob Olsheden at Olsheden & Co in Helsingborg. A fun project where I could put my own touch, within given limits, of course, to lift sales of these condominiums in Båstad. We have developed a new sales folder, ads, web banners and a landing page on the web.

Riviera Strand

Olsheden & Co

Goda Livet På Landet

Designed a new logo without disturbing the existing colors and typography. It is important to think about what to express. My idea was that we would have a peaceful and harmonious feel with tree also seen as a symbol of good luck and prosperity. Also known as guardian tree. The leaflet is published two times a year, needed to be reviewed to obtain a clearer information to the reader. Lastly, we have touched a bit on the Good Life On The Countryside’s website. However, there remains some adjustments on the website.

Jakobsson Pusterla Arkitekter

Jakobsson Pusterla Architects is an architect office that is not like any other. They were a little tired of all their competitors did the same. They wanted something else I noticed…

Contact me so I can tell you more about how we together can make a difference. Click here.

Form 12 Brands

 

Graphic- and web design for the Form 12 Brands. Their business idea is to support and develop the talents of small companies in the furniture and interiors industry that we have identified as having special potential.

Contact me so I can tell you more about how we together can make a difference. Click here.

DUX

DUX Pascal System

The purpose of the campaign was to highlight the unique DUX Pascal System. A unique system that allows you to customize your bed to your own individual needs. The DUX Pascal cartridges are easy to move and each zone can be adjusted to soft, medium or firm. You can adjust your bed when you want, how many times. The campaign included; film, web, ads and in-store communication.

Contact me so I can tell you more about how we together can make a difference. Click here.

DUX

DUX Pascal System campaign – film

The purpose of the campaign was to highlight the unique DUX Pascal System. A unique system that allows you to customize your bed to your own individual needs. The DUX Pascal cartridges are easy to move and each zone can be adjusted to soft, medium or firm. You can adjust your bed when you want, how many times. The campaign included; film, web, ads and in-store communication.

Art Director: Peter Berndtsson, Communication Lab
Director: Anders Larsson, Animero
Cinematographer: Calle Ljungberg, Animero
Production Company: Animero
Music: Stellan Colt, Mellotron

Client: Fredrik Forssell, Form 12 Brands (Form 12)

Contact me so I can tell you more about how we together can make a difference. Click here.

Form 12

Concept development to a new brand within furniture design. With simple means, creating a graphical pure expression with high recognition and in a way that appeals to the target audience.

Contact me so I can tell you more about how we together can make a difference. Click here.

 

DUX

DUX  Shop-in-shop

Communication Lab also provides cost efficient retail interior design. Shown here is for DUX Sleep Studio, a shop-in-shop concept for resellers. You can see the result in stores like Svenssons i Lammhult (Malmö), Glashuset (Malmö) and Miljögården (Lund) and some other places in Sweden, Norway, Denmark and Finland. To this project I also had to come up with retail interior for the needs for both customers and resellers.

Contact me so I can tell you more about how we together can make a difference. Click here.

 

Apoteket

Apoteket (government owned pharmacy) had a huge trailer that they wanted to rebuild to a pharmacy on wheels. They take it for a tour around Sweden every year. I had the privilege to do all the graphics for it. Part in a team for Kollo AB.

Copyright Apoteket AB.

Contact me so I can tell you more about how we together can make a difference. Click here.

Zonnic – Packaging design

An unpublished project that I started many years ago. Focus was to make the packaging design much more customer oriented. Easier to understand the product and at the same time building the Zonnic brand. The design was created for chewing gum, snuff and mouth spray. As it was not published I can’t show it to you. Contact me and I will show you the work and why I should design your next packaging.

send me a mail

Triss (Svenska spel)

In-store campaigns for Swedish government owned Svenska Spels brand TRISS. Part in a team for Kollo AB.

Copyright Svenska Spel AB.

Contact me so I can tell you more about how we together can make a difference. Click here.

Craft

Packaging design for Craft Pro Underwear and communication for the new shop-in-shop solution. Part in a team for Kollo AB

Copyright New Wave Sports AB.

Contact me so I can tell you more about how we together can make a difference. Click here.

Mac Baren Tobacco

A packaging job for Mac Baren Tobacco for the classic tobacco Silver. Many years ago and still going strong!

Copyright Mac Baren Tobacco.

Contact me so I can tell you more about how we together can make a difference. Click here.

Lavasoft

Old but gold… Packaging design for a computer software in the 90s. A so called anti-spyware.

Copyright Lavasoft.

Contact me so I can tell you more about how we together can make a difference. Click here.

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contact

CONTACT

Communication Lab

  Visiting address: Hamntorget 3
Postal address: Grönsångaregatan 9
S-254 50 Helsingborg
Sweden

+46 760 29 60 66
peter@communicationlab.se