I am Communication Lab

Peter Berndtson who started Communication Lab in 2012 is a Swedish Art Director with almost 30 years of experience in both international- as national marketing and design.

The world around us is changing and so do the way we communicate. The last couple of years Peter have developed a vast experience in both UI design. Peter have designed software, websites and apps for Ericsson over the last 3 years with great success.

Peter have many years of experience in concept development, in-store- and retail concepts, merchandising, packaging design, promotions and furniture design. He has his base in Helsingborg but sees the whole world as his workplace.

Peter has over the years worked with international- and national brands such as Montana, Iittala, City Gross, Apoteket, Systembolaget, Zonnic, Triss, Brio, Craft, SF Bio, IKEA, DUX, DUXIANA, EKO:-, Rusta, Purmo, Vellinge Kommun and Ericsson. Lately he also added Axolot Solutions, RePasco, Bsweden, Backahill and CC Höganäs to his client list. Some of the clients is a cooperation with Olsheden & Co.

With all those years behind him, Peter has amassed a large network of designers, architects, photographers, stylists, web agencies and project leaders.

No job is too big or too small as long as we agree to create a profitable difference.

Call me, send me a mail or come by for a cup of coffee.

UI Design

With every UI work I take on I always start with the end goal in mind, focusing on the end user. As my resumé tells, I have a vast work experience with UI. In addition, my previous clients can bear witness to my relentless strive for enhancing the ease of usability whilst reinforcing the key messages that my client wants to get through. I take a pride in expressing my graphical footprint in a clear, bold way; always with a purpose.

Web design

Update your current site to be more efficient and mobile-friendly, search optimized and Google adapted. Update content, adapt and streamlining your concept and what you need to say. It is not really rocket science, but many web designers out there seams to loose track somethimes. Communication Lab keeps you on track.

Retail

Why should it be so difficult to think from a customer’s perspective? Shops and product brands need to start thinking about. Communication Lab help retail brands with customer insight, customer behaviour and keep the brand up to date in the retail universe. To achieve success in a retail concept we can find out what the customer need, want and what they think they want. Communication Lab can be your daily support within retail strategy. Contact me so we can see if together we can achieve better sales.

Packaging

The packaging of a product is probably the only communication that reaches the customer in a decision stage. If you have not done the job, the customer will choose the product that they know best. And in the bitter end is well known brand that is the winner. However, your product can convey what the customer likes and wants, it will ultimately be about packaging design. A packaging that is designed from a customer perspective.