What not to love about this kind of branding and marketing? I think this is genius by Land Rover. Just think about it… almost 400 000 views in 5 days at YouTube. I do not know how many people that shared it at Facebook, Twitter and so on. Think again… How much do you think they spent on this? I think they spent a few dollars, but in return… I do not see anything negative for the brand Land rover in this film. I just think it is genius.