DUX Pascal System campaign – film

The purpose of the campaign was to highlight the unique DUX Pascal System. A unique system that allows you to customize your bed to your own individual needs. The DUX Pascal cartridges are easy to move and each zone can be adjusted to soft, medium or firm. You can adjust your bed when you want, how many times. The campaign included; film, web, ads and in-store communication.

Art Director: Peter Berndtsson, Communication Lab
Director: Anders Larsson, Animero
Cinematographer: Calle Ljungberg, Animero
Production Company: Animero
Music: Stellan Colt, Mellotron

Client: Fredrik Forssell, Form 12 Brands (Form 12)

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